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Hi! I'm Nui Parichat....















Parichat Samritchindakun (Nui),


I'm a Digital Marketing Strategist / Marketing Technology Consultant / Partime Lecturer / Speaker and Ph.D.Candidate, studying Doctor of Philosophy Program in Communication Arts.....Obsessed with Coffee, Dj 💿 Mix, and Travel Addict. That about sums me up!

Line ID : Nuiparichat
E-mail : parichat@passiondigi.com


          I'm a data-driven, independent, strategic thinker inspired by the rise of Digital Marketing and all of the business opportunities it has created. With 7 years of Fullstack Digital marketing and 2 years of Marketing Technology experience (startup to corporate),

          I'm comfortable leveraging technology to drive organizational efficiency and effectiveness. As a rule, I challenge the status quo and explore alternate pathways to drive Marketing Technology that enables teams to do their jobs faster, better, or at a reduced cost.

          Most importantly, I aim to produce high-quality work that furthers the vision and goals of the company while making a significant and long-lasting impact.


Analytical - I'm logical, objective, and detailed in my approach to work. I prefer to make decisions based on facts, supported by data, and can generate reasonable explanations for how and why things turned out the way they did.

Strategic - I'm willing to consider all options before making a decision. I quickly spot issues and generate innovative ideas and propose systematic programs of action to correct them.

Futuristic - I'm goal-oriented and able to pinpoint and set goals for the coming weeks, months, and years. I have a constant eye on the possibilities that lie ahead.


Marketing Technologist - I can combine information technology (IT) with marketing skills to create a better process for ensuring marketing strategies are in line with a company’s overarching goal. I specialize in Marketing Technolgy Platforms such as Insider, Appier, Connect X, PAM, Oracle Customer Experience Platform, Google Marketing Platform, Trakomaic, Salesforce Marketing Cloud, Social Listening, DMP, CDP, etc.


Digital Marketing & Marketing Technology Consultant


AVP. Business & Innovation Labs 
Krung Thai Bank PCL.

AVP.Digital Marketing & Social Media Strategy

Krungsriayudhya Card Co., Ltd.

AVP. Online Acquisition & Content Strategy

Bank of Ayudhya (Krungsri Bank)

Digital Marketing Manager

True Money Co., Ltd., Ascend Group

Digital Marketing Consultant-Omni-Channel Retail Strategy Project

Mc Group PCL

Marketing Communications Manager

Asiasoft Corporation Public Company Limited

Ceremony & Internal Communication

CP All Public Company Limited.



2018-01 - Present

(Ph.D.Student) Doctor of Philosophy (Communication Arts), Dhurakij Pundit University 


2010-03 -2012-10

Master of Communication Arts, Graduate School of Bangkok University



Outstanding Contributions "Innovation & Change" of Recognition from Krungsri Bank